We opened because Macon needed its tortillas
Jorge Villarreal came to Georgia from Mexico, lived in Marietta, and moved to Macon in 1993. He grew to like the area more and more, and saw it could be a good place to raise a family.
There was one problem. To buy tortillas and the everyday food the Hispanic community cooked with, he had to drive far out of town. So in 2001 he started his own business and opened El Carnaval on Pio Nono Avenue, Macon's first Hispanic grocery store.
More than two decades later it is still a family business. Jorge runs the store with his wife and children, and he still spends most of his days talking with the people who come through the door, from every country you can think of.
“We left Mexico but Mexico remains inside of us.”

2026
Diversity Award
Macon-Bibb Hispanic Festival, for our longtime contributions to Macon's Hispanic community








